SEO, or Search Engine Optimization, is a set of strategies and techniques aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). The goal of SEO is to enhance the chances of a website being found by users when they search for relevant keywords or phrases. This involves optimizing various elements of a website, such as content, meta tags, images, and site structure, to make it more attractive to search engines. By aligning with search engine algorithms, SEO aims to increase organic (non-paid) traffic to a site, ultimately boosting its online presence and potential for achieving business goals.

Indigo Digital Marketing begins with a 6-step SEO audit to pinpoint problem areas and potential search engine ranking page (SERP) opportunities. In-depth research of an existing website allows our team to provide recommendations specific to a client’s business goals. We improve their SERPs and monitor site performance, optimizing all new content to rank in search.


Here is our six step audit to let you know where you rank:

  1. Meta description and back link analysis to establish domain authority
  2. Keyword and competitor research to help increase SER and search visibility
  3. Page, speed, and friendly test to ensure easy page navigation.
  4. Call to action insight to prompt click through and customer retention
  5. Content optimization to enhance overall usability and improve audience reach
  6. Social media proposal to connect and build a loyal community online.

We can’t wait to work with you!

Our Key SEO Services:

Search Engine Optimization (SEO) encompasses a variety of services aimed at optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). View our services below.

Keyword Research:

Identifying relevant and high-performing keywords to target in content and meta tags.

On-Page SEO:

Optimizing individual web pages for search engines, including content, HTML tags, and meta descriptions.

Off-Page SEO:

Building external signals such as backlinks to improve a site’s authority and credibility.

Technical SEO:

Ensuring the website’s technical aspects are optimized for search engines, including site speed, mobile-friendliness, and crawlability.

Local SEO:

Optimizing a website for local search results, especially important for businesses targeting local customers.

Content Optimization:

Creating high-quality, relevant, and engaging content that aligns with user intent and incorporates targeted keywords.

Link Building:

Acquiring high-quality backlinks from authoritative websites to improve a site’s credibility.

SEO Audits:

Conducting comprehensive evaluations of a website’s SEO performance and providing recommendations for improvement.

Competitor Analysis:

Studying competitors’ strategies to identify opportunities and improve a website’s competitive edge.

Site Architecture Optimization:

Ensuring that the website’s structure is logical and easily navigable for both users and search engines.

Local Business Listings:

Managing and optimizing business profiles on local directories and review sites to improve local search visibility.

Mobile SEO:

Optimizing a website for mobile devices, considering the increasing number of users accessing the internet through smartphones and tablets.

Schema Markup:

Implementing structured data markup to provide search engines with more context about the content on a webpage.

Conversion Rate Optimization (CRO):

Enhancing website elements to improve user experience and increase the likelihood of converting visitors into customers.

Voice Search Optimization:

Adapting content and strategies to align with the growing trend of voice-activated search queries.

Analytics and Reporting:

Monitoring and analyzing website performance using tools like Google Analytics and providing regular reports on key metrics.

It’s important to note that the SEO landscape is dynamic, and strategies may evolve over time in response to changes in search engine algorithms and user behavior. As such, staying informed about industry trends is crucial for effective SEO.

Free SEO Consultation 

For a free consultation on SEO services, fill out this form or call us at  (401) 303-1963

We can’t wait to work with you!

Free SEO Consultation

Indigo Digital loves your business as much as you do – we can’t wait to get you started. For a free consultation on SEO services, fill out this form or call us at (401) 303-1963

We can’t wait to work with you!